© 2025 Fx Professional Services. All Rights Reserved.
MAUTIC VS HUBSPOT
You could save up to $39,000 a
year on marketing automation
MAUTIC · SELF-HOSTED
$0
Unlimited users, no per-seat fees
Run local models free, or pay only per API token
HUBSPOT MARKETING HUB
$800+
/mo
Plus to Enterprise, billed per seat
HIDDEN COST OF GROWTH
HubSpot bills you to keep contacts you already own.
Contact-based pricing is HubSpot's biggest revenue driver — and your biggest hidden cost. See it move.
Your contact list
0
MAUTIC · HUBSPOT
$0
per month - at any size
HUBSPOT · MARKETING PRO
$0
per month - $12,720/yr
See where each wins.
Cost at scale
Mautic's community edition is open source and self-hosted, so it has no software fee per contact; hosting, email delivery, maintenance, and support remain costs. HubSpot Marketing Hub pricing varies by edition, seats, and marketing-contact tier.
Source: Mautic: installation requirements · Mautic license · HubSpot Marketing Hub pricing
98 20
Data ownership
With self-hosted Mautic, the operator controls the application database and hosting location. HubSpot is a managed cloud service governed by its data-processing and regional-hosting terms.
Source: Mautic: configuration · HubSpot DPA · HubSpot: regional data hosting
100 15
Contact limits
Mautic itself does not impose a paid marketing-contact tier, though infrastructure and sending-provider limits still apply. HubSpot bills Marketing Hub partly by marketing-contact tier and documents what happens when the tier is exceeded.
Source: Mautic: contacts · HubSpot: marketing contacts billing
100 30
Workflow customization
Mautic exposes source code, plugins, themes, custom fields, and campaign actions. HubSpot provides configurable workflows and custom code actions on eligible tiers, so it is more extensible than the original description suggested.
Source: Mautic: developer documentation · Mautic: campaigns · HubSpot: workflow actions
90 75
GDPR/CCPA compliance
Self-hosting can support data-residency goals but does not make a deployment automatically GDPR, CCPA, or HIPAA compliant. Mautic supplies privacy-related features; HubSpot supplies compliance tools and contractual documentation. Compliance depends on configuration and organizational practices.
Source: Mautic: GDPR · HubSpot: GDPR resources · HubSpot: HIPAA-supported data
95 60
UX & ease of use
HubSpot documents visual editors for email and workflows. Mautic also provides builders, but self-hosting adds installation, upgrades, email transport, and operations. The ease-of-use scores remain editorial rather than independently benchmarked.
Source: HubSpot: drag-and-drop email editor · HubSpot: workflows · Mautic: builder
55 95
Native integrations
HubSpot distributes a broad catalog through its App Marketplace. Mautic supports plugins, an API, and webhooks; available turnkey integrations depend on the current marketplace catalog.
Source: HubSpot App Marketplace · Mautic: plugins · Mautic API
45 95
Sales CRM depth
HubSpot connects Marketing Hub with its native CRM, Sales Hub, Service Hub, Content Hub, and other products. Mautic is primarily a marketing-automation platform and commonly integrates with a separate CRM.
30 98
Why you might stay with HubSpot
HubSpot is worth it for plenty of teams. Here's where it leads.
Best-in-class polish
The drag-and-drop builder and onboarding flow are truly excellent. If a non-technical team needs to launch on day one, HubSpot is hard to beat.
All-in-one CRM
Marketing, Sales, and Service hubs share one record. Tight CRM + marketing integration out of the box is convenient if you live in that suite.
Native integrations
A large marketplace of pre-built connectors means many tools work with one click, though the many useful ones are behind a paywall.
Priority support
24/7 live chat and phone support on Enterprise plans, plus a mature knowledge base. Someone else owns uptime, patches, and deliverability.
Why switch to Mautic
Some things are priceless.
Unlimited contacts, flat cost
Grow from 10k to 500k contacts and your bill doesn't change.
You own 100% of your data
Contacts, campaigns, and assets live on infrastructure you control, and never held under a third party's terms of service or jurisdiction.
Full source-code access
Custom fields, themes, workflow logic, and email templates with no config ceiling. Build exactly the automation your business runs on.
No vendor lock-in
Export every contact, campaign, and asset whenever you want. A built-in CSV import tool makes migrating from HubSpot straightforward.
Compliance by design
Self-hosting keeps customer data where GDPR, CCPA, and HIPAA require it, on your servers, not a third-party SaaS platform.
No per-seat fees
Add your whole team without watching the meter.
Your 50,000th
contact should cost
$0 more
in marketing
automation.
On HubSpot, every milestone you celebrate quietly raises
your bill. On Mautic, scale is just scale, the monthly cost
stays flat at $0.
HubSpot $4,200/mo at 200 contacts
$6,000
$4,500
$3,000
$1,500
$0
10 contacts
HubSpot — $210/mo
Mautic — $0/mo
25 contacts
HubSpot — $525/mo
Mautic — $0/mo
50 contacts
HubSpot — $1,050/mo
Mautic — $0/mo
100 contacts
HubSpot — $2,100/mo
Mautic — $0/mo
150 contacts
HubSpot — $3,150/mo
Mautic — $0/mo
200 contacts
HubSpot — $4,200/mo
Mautic — $0/mo
10
25
50
100
150
200
contacts
Ready to own your contact list?
Open source. Zero per-seat fees.
Option 1
Try Mautic
Run Mautic yourself. Full source,
community forums, and docs —
no license cost, ever.
Option 2
Self-host with Docker
Deploy Mautic on your own
infrastructure. Prebuilt
containers, documentation, and
community support, full control
without building everything from scratch.
RECOMMENDED
Option 3
Lower your SaaS spend
Tell us what your business needs.
Our team will recommend the right solution and help you get
started.